SF Pride 2018 | logo design + site map + banners
IDK Events is a California-based event production company that specializes in large street festivals and parades. I was asked to create collateral for the 2018 San Francisco Pride Parade with a new look and feel that was fun, vibrant, and incorporated original artwork.
Inspiration: IDK events supplied a logo that had been created specifically for the theme of the event that year: Generations of Strength. I looked to the logo’s color palette as well as the theme of pride and strength as I created the assets for this project.
Old site map
New Design: Event Day 1
New design: Event Day 2
